The
indigenes of Osun State and visitors to the ongoing
Osun Osogbo festival have expressed excitement
andappreciation to Goldberg Lager Beer for unveiling
the Goldberg Beer Village, aninitiative that enhances
trade and commerce in the ancient city. 
The people
commendedthe beer brand at the Ogo-Oluwa area,
venue of the Goldberg Beer Village onTuesday during
the official unveiling by the Ataoja of Osogboland, Oba
Jimoh OyetunjiOlanipekun Larooye II and the Goldberg
brand team.The Baale Elese of Osogboland,
AdebayoMoshood, who represented the royal father at
the event, showered prayers on theGoldberg team and
Nigerian Breweries Plc for setting up a beer village in
the townbecause the initiative would increase and
promote socio-cultural activitiesduring the entire
period of the Osun Osogbo Festival. He lauded the
brand forchampioning befitting societal and cultural
causes of the people.
In his welcome address,Joseph
Abodunrin, Regional Business Manager, Ibadan,
Nigerian Breweries Plc,gave thanks to the Ataoja, his
chiefs and indigenes of Osogboland for theirsupport
and for coming out en-masse to witness the unveiling
of the beer village.
In his words: “the Osun-Osogbo
Festival is anage-long traditional festival that must be
honored and celebrated and as theofficial Beer
Sponsor, we want the state to be better culturally by
giving it life,excitement and pleasurable moments
during this period.”
He therefore assuredthe people
present at the event that the beer village and the 15-
Day BeerCarnival will deliver enormous economic,
social and cultural benefits for the ancientcity, the
state and the nation as a whole. Ms. Kunbi Ogunjobi,
oneof the local beer retailers at the event, said
Goldberg has indeed enabled theinflow of money that
would enhance her business expansion. She stated: “I
am already seeing the signs ofprofit in all business
activities that will happen here during thisfestival
because I am recording high sales already.”
She
commended Goldberg forproviding the platform, which
many promoters of Small and Medium Scale
Enterprises(SMEs) would enormously benefit from
during the period of the Osun Osogbofestival.
Visitors
to the beer villagehad a great time as they were thrilled
to comical, dramatic and musicalperformances from
live band of Fuji artistes and game shows involving
raffledraws where customers who swarmed the village
and purchased Goldberg won variousgift items such
as generating sets, Plasma TV, Kegs of vegetable oil
and bagsof rice, courtesy of the brand. The venue also
provided art sculptors theopportunity to exhibit their
craft to the delight of everyone present. For the third
yearrunning, Goldberg, a brand from the stable of
Nigerian Breweries is supportingthe Osun Osogbo
festival as the official BEER SPONSOR in the beer
category.